This is the portfolio of Shaiheim Allen, a digital and brand designer based in London. Explore my work and get in touch to discuss your next project.https://shaiheimallen.co.uk/en-gbhttps://shaiheimallen.co.uk/case-studies/tech21-website-redesigns/https://shaiheimallen.co.uk/case-studies/tech21-website-redesigns/Tech21's digital presence had grown organically over time, resulting in a site that, while functional, no longer reflected the premium quality of the products it was selling. The challenge was to systematically identify and address the key pain points across the site, from the product display page through to the navigation, cart experience and email communications, bringing the digital experience in line with the brand's positioning and improving usability, consistency and conversion across the board. Each section of the site was tackled individually as part of an ongoing improvement programme, with me leading the design and research and an external agency handling development.Tue, 02 Jun 2026 12:56:14 GMTCase Studyhttps://shaiheimallen.co.uk/case-studies/tech21-digital-platform-redesigns/https://shaiheimallen.co.uk/case-studies/tech21-digital-platform-redesigns/Tech21's digital presence had grown organically over time, resulting in various digital platforms that, while functional, no longer reflected the premium quality of the products it was selling. Tech21's Amazon storefront had grown inconsistently over time, making it harder than it should be for customers to find what they were looking for. Navigation was confusing, branding was inconsistent with the rest of the Tech21 ecosystem, content hierarchy was unclear, and the structure made routine updates, such as new product launches, unnecessarily time-consuming. Tech21's email templates were also outdated and difficult to use, to drive engagement, these had to be reworked into something that allowed the wider team easier access to email designs whilst driving engagement up. The redesign aimed to address all of these issues while also future-proofing the platforms so they could scale with new product releases without difficulty each time. Fri, 10 Oct 2025 12:56:14 GMTCase Studyhttps://shaiheimallen.co.uk/case-studies/aston-reece-branding-and-creative-direction/https://shaiheimallen.co.uk/case-studies/aston-reece-branding-and-creative-direction/Aston Reece came to me at the very beginning. Two founders, a business name, and a handful of initial ideas for a logo. There was no existing brand to build on, no visual direction established, and no assets in place. Everything had to be created from scratch, and it all had to be cohesive enough to work across a professional services context from day one. They also wanted content that they could update themselves, meaning advanced or expensive software, such as Photoshop, was out of the question for some parts of the project. I had to find a way to allow them to edit content while remaining consistent with the branding and guidelines.Thu, 16 Jan 2025 09:43:15 GMTCase Studyhttps://shaiheimallen.co.uk/case-studies/star-wars-jfo-campaign/https://shaiheimallen.co.uk/case-studies/star-wars-jfo-campaign/EA required a large-scale multi-format campaign for Star Wars Jedi: Fallen Order that could be deployed across digital out-of-home, display advertising and publisher takeovers in multiple markets worldwide. The challenge was to transform supplied campaign assets into fully editable, localisable deliverables while adapting creative to a wide range of technical constraints, from standard banner formats to an ultra-wide 14:1 digital screen at London Waterloo. The work required balancing strict brand guidelines with creative decision-making around composition, asset selection and visual hierarchy to ensure a consistent and impactful campaign across every touchpoint.Thu, 19 Sep 2024 09:54:55 GMTCase Studyhttps://shaiheimallen.co.uk/case-studies/metaverse-campaigns/https://shaiheimallen.co.uk/case-studies/metaverse-campaigns/Over roughly two years, we produced campaigns promoting Meta's Metaverse platform across multiple formats and markets — HTML banners, video, digital out-of-home, statics and GIFs. The campaigns featured a range of industry partners, including Nanome, Rezzil and Lufthansa Technik, each demonstrating a different real-world application of the platform. With hundreds of assets produced across all formats, the challenge was building a system that kept output consistent and localisation fast, without sacrificing quality.Sun, 12 May 2024 10:28:28 GMTCase Studyhttps://shaiheimallen.co.uk/case-studies/fitbit-sale-campaigns/https://shaiheimallen.co.uk/case-studies/fitbit-sale-campaigns/Fitbit required a continuous, high-volume campaign operation covering product launches, seasonal promotions, print material, video work, UI development, Amazon content and evergreen content across 11+ global markets simultaneously. The challenge was to balance producing work at scale, while also maintaining creative consistency and production accuracy across hundreds of concurrent variants, each with market-specific scheduling, audience routes and colourway options. As the account grew, so did the complexity of managing it, which meant the systems and architecture behind the work became just as important as the creative output itself.Thu, 11 Apr 2024 07:55:11 GMTCase Studyhttps://shaiheimallen.co.uk/case-studies/meta-quest-3-trailers/https://shaiheimallen.co.uk/case-studies/meta-quest-3-trailers/As part of the global launch of the Meta Quest 3, we worked extensively on the official trailers. Handling copy, animations, visual effects and full localisation across 12+ markets. The challenge went beyond translation. Different languages broke animations in ways that required individual attention, and effects like rotoscoping had to be rebuilt or adapted per market to maintain the visual quality of the original.Sun, 10 Dec 2023 15:20:32 GMTCase Studyhttps://shaiheimallen.co.uk/case-studies/the-pulse/https://shaiheimallen.co.uk/case-studies/the-pulse/In 2018, if you wanted to stay up to date with urban music news, your options were limited. General music apps existed in abundance, but news was always a secondary feature, buried beneath streaming, playlists and discovery tools. There was no dedicated platform that put music news, specifically urban music news, at the centre of the experience. The Pulse was designed to fill that gap. The concept was straightforward: a news-first app for urban music, built around the content rather than around streaming or commerce.Fri, 12 Jun 2020 09:05:05 GMTCase Study