Web & Email Assets
Using Figma and Photoshop, I helped produce web and email assets across Reboxed’s marketing output, including homepage banners. On the email side, I worked on developing and updating key flows such as the new user and abandoned cart emails, introducing customer assurance messaging into the general templates and adjusting layouts to keep enough visual variety across the set so they didn’t feel repetitive.
PDP & Checkout Flow
The bulk of the work centred on the product detail page and checkout journey, where the goal was to help customers make a confident buying decision on a refurbished device without overwhelming the page.
When we initially had calls around the designs of the checkout flow, how it would work, and how the insurance activation would tie in, some early ideas leaned toward defaults that could confuse users about the subscription. My role was to catch that early and steer it toward a clearer, more transparent experience that avoided any potential dark patterns, such as adding it into the basket before checkout. I carefully pushed back and explained the best practices to the client, so that we could produce a smooth and frustration-free checkout process, while also making sure that customers know about and activate their insurance.
I designed a sticky header that surfaces the product name, price, and a CTA as the user scrolls, so they’re never far from converting regardless of how far down the page they’ve read. To handle the added complexity of explaining a graded, refurbished product, I built a pull-out tray system: one tray explains Reboxed’s condition grading (pristine, excellent, great, good), letting customers self-serve the detail without cluttering the main layout. They will also see information about the free one-month insurance for the first time here; it is clearly visible, with links to the IPID & terms around this insurance, on this block we had to be careful around the wording as the free months insurance is only valid once they activate (or subscribe), it’s not something that is just in place.
Further down the page, I added upsell sections for partner offers, including iSmash’s 24-month warranty and Smarty’s SIM/data bundles, alongside customer assurance blocks (TechCheck certification, 12-month warranty as standard, 30-day returns) to reinforce trust at the point of decision. In the video below, you can see an early-stage prototype that I developed.
Over time, the designs developed slightly, while the overall structure remained largely the same. Below are some design tweaks produced before final handoff:
I also helped to develop the different states of the cart page; there were various stages that needed to be accounted for, including whether the user had added a trade-in device to reduce the price of their new device (Seen below). Whether they had added extra protection/warranty, and also how that would look across multiple products in a cart.
Additionally, I worked on the confirmation pages, including a block on the confirmation page explaining how to activate the free ReCare cover. This is where the user would finally be able to launch their insurance activation journey, after already being informed about it on the previous stages.
Since launch, Reboxed has continued to iterate on the pages, most notably moving the trust-signal block higher on the PDP. The cart and confirmation pages have stayed largely as designed, with only minor changes to the cart’s total/subtotal section, which suggests the core structure held up well.
Insurance Activation Journey
Once a customer has agreed to take the one month of free ReCare insurance at checkout, the focus shifts to activation. This is where the direct debit is set up ahead of the free period ending, and where the risk of confusion is highest, since the customer is committing to a recurring payment that won’t take effect until a month later.
I designed the activation flow to keep that later charge front of mind rather than something discovered after the fact. The post-trial price is disclosed clearly at the point of activation, alongside the free-trial messaging, not buried until after the customer has already committed. The insurance product information document is surfaced as a visible, accessible link rather than something the customer has to hunt for. The direct debit consent step spells out plainly that this is a recurring payment starting after the free period, not a one-off. As part of this, I also worked out separate activation logic for the different partner offers, since iSmash’s warranty and Smarty’s bundles carry different terms to ReCare and needed their own flow rather than being forced through one generic template.
