I was contacted by 2 friends who were starting a property management company together in order to help with the creation of their logo and to help them with creating social media content.
Project Aims
This project aimed to help the company establish their brand identity and allow them to be able to produce content for its social media pages, advertisements and other documents which would fit in with the brand.
Logo
The first job I was tasked with was creating the logo for the brand. The client decided that they wanted to keep it minimal with no graphics or overly fancy designs. We went through a few rough designs and eventually, the client picked a design that they liked, this was refined until I came up with the final logo:
The blue A&R can be used on their own as part of a shorter logo which could fit onto places such as social media profile icons.
Social Media Posts
Once the logo was created, the next steps were to create some social media posts and establish their branding. The brand colours that we decided on were shades of blue, black and white, and these are used throughout the social media posts and their website.
As the client did not have much experience creating social media posts and using design software, I created some templates using Figma which allowed them to edit the text and images while still establishing an overall theme/design that was consistent amongst the posts. I showed them how to work with Figma and how to do basic editing of the posts and also how to export them.
Additional Documents
Along with social media posts I also created some documents for them (also on Figma) which included brochures, flyers & business cards, all of which are easily customisable. Documents such as brochures can be tailored for individual properties as there are a variety of page templates which include content such as an image gallery, figures page, details/specs pages etc.
Client Links